West Ham United Season Ticket – The Film

West Ham United have produced a real quality video to promote their 2011-12 season tickets, and new manager Sam Allardyce has written a “personal letter” to the supporters. He promises that under his reign the Hammers will continue to play the kind of passing game the fans want at Upton Park. In away games they will aim to continue in the same way, but the manager vows that “we’ll also be tough, hard to beat and utterly resilient”, something bitterly missed away from home last season.

Here’s what “Big Sam” wrote to the fans:

Dear Supporter

It is an honour to be the new manager of West Ham United. It is a fantastic club with a great tradition and loyal supporters who deserve to be in the Premier League.

I wouldn’t have taken this job if I didn’t think we could bounce straight back into the Premier League. More than that, I wouldn’t have contemplated the job if I didn’t think there was the opportunity to build something substantial at West Ham.

There is a core of very talented young players at the club who’ve come up through the youth system, have West Ham in their blood and who I know I can build a successful team around.

That’s what I’m looking forward to, managing a club that wins more games than it loses and competing at the top of the table. We need to create a winning mentality and give the fans a team they can be proud to watch.

I know there will be West Ham fans asking whether I’m going to abandon the style of play that’s been the club’s heritage over the years. All I’ll say is it will be a tale of home and away.

At Upton Park we’ll attempt to play the kind of passing game the fans want. We will aim to continue in the same way on our travels but we’ll also be tough, hard to beat and utterly resilient.

There is no short–cut to success. It has to be a building process and the Board are aware of that, but the key is getting back to the top as quickly as possible.

There is a big job to be done, but it is one which excites me a great deal because the status and the history of the club are magnificent.

West Ham have got great potential. This is a great opportunity to really further my career and I will do my very best in the first year to get us back up into the Premier League ahead of the ultimate move to the Olympic Stadium, which is so important.

I am determined to get this club back where it belongs as quickly as possible.

The coaching staff and players will do everything to make that happen but we know we will need the fans with us every step of the way. Your support at a packed Upton Park can make a big difference and will be a massive factor in driving us on to our goal of promotion.

Sam Allardyce,

Well, I would really love to buy a season ticket - if I didn’t live some 1500 km away from Upton Park! But I promise to be there now and then, to watch the Hammers next season, never mind it’s the Championship!

To watch the promotion video click -> here !

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